Step 1: Search
With your collaboration and mutual agreement to work together, our team will work closely with you to design the best approach for your home sale. We will thoroughly evaluate every aspect including property preparation, staging, marketing, pricing, and timing to come up with a winning strategy.
To start, we'll sign a Listing Agreement that formalizes our relationship and establishes our fiduciary duty to put your interests above all others, including our own. As a courtesy, we've provided sample forms to review at your own pace.
Timing is important when it comes to listing your home. Our team will work closely with you to determine the best time to list for your personal situation.
Setting the right list price is crucial to achieving the highest sales price. We will provide strategic advice on pricing.
We will schedule a walkthrough of your property to recommend pre-sale improvements and staging designed to attract more buyers and higher offers. We will coordinate and handle every detail, and our optional Listing Concierge service can help cover the up-front costs.
To reach the best results, your property must reach the largest pool of qualified buyers. Our team will execute a comprehensive marketing plan to position your home for maximum exposure.
We will negotiate the best possible price and terms for your home sale. We charge a full fee and demand full results for our clients. That's why sellers choose us to represent them in the first place—they know they want our expertise in their corner.
Our team will guide you through the escrow and closing process, ensuring a smooth and successful outcome.
Step 1: Search
We know selling a home can be more emotional than buying one, and we’ll leverage our experience and market know-how to ease you through the process. But first we’ll uncover your motivations for selling, establish a timeline and a marketing plan, and see how your home compares with others on the market. We have a track record of proven success, and you can rely on us to be your champion and best source for solutions.
Step 2: Learn
We’ll assess your home’s worth to determine its market value, taking into consideration such variables as features, size, location, market demand, and recent comparable sales. We’ll then create a “comp”, or comparative market analysis (CMA), that will help determine a competitive listing price that will attract qualified buyers and drive maximum interest to your property.
Step 3: List
We believe in transparency, and at this early stage we want you to feel confident about our plans to sell your home. A listing agreement gives us permission to advertise and handle the sale of your house. It also covers the basic terms of our mutual commitment, including the length of time the home will be listed. We’ll also discuss our selling strategy and what you can expect next as we move deeper into the process.
Step 4: Shine
It’s all about curb appeal, and your home needs to shine inside and out before putting it on the market. We’ll strategize with our network of skilled vendors to ensure improvements, staging, photography, and video are of professional caliber and give buyers a reason to show more than a passing interest in your home. Remember, you only have a matter of seconds to make a great first impression, so make it count.
Step 5: Market
A unique home needs a unique, customized marketing plan to set it apart from others on the market. We’ll combine industry-defining tech and robust online marketing strategies with tried-and-true techniques like high-quality fliers, energetic open houses, and alerting local buyer’s agents to give your home optimum exposure. We’ll utilize our trusted network of vendors, such as photographers, to make your home come to life and create local and global awareness.
Step 6: Negotiate
At this crucial stage, we’ll leverage every negotiation tool to help you make the best deal possible and arrive at a price that both you and the buyer can agree upon. We’ll use our expertise to coach you through terms, contingencies, and buyer’s financing. You’re nearing the end zone. We want to arrive at a fair market price where you walk away happy.
Step 7: Finish
The day you’ve been waiting for has arrived — the closing! We’ll be right by your side during these final steps, engaging with the buyer’s agent and lending institutions to ensure all requirements are met, inspections are performed, financing is approved on time, and all the necessary disclosure documents are provided. Then, sign on the dotted line, and congratulations! You’ve just sold your home!
You’ve got questions and we can’t wait to answer them.